Numerology supposedly works. Ask Mr. Numerology Sanjay Jumaani (with an extra 'a'), Ms. Ektaa (again with an extra 'a') and her assorted friends and the soaps she creates Kkahanii..., Kkusum, et al. It makes hits out of duds.
Come to think of it. NASA shouldn't have worried itself sick over its shuttle. They could've simply re-spelt it Kolumbia (Kkolumbia would've been two much). And while they're at it, they could also try KNASA.
PS: On a more serious note, while we doff our hats to the late Kalpana Chawla, do we remember a bloke who was Indian by birth AND citizenship who was the first Indian in space? Squadron Leader Rakesh Sharma is his name.
And those that know by rote the 'One small step for man' quip, may I remind them that Sqdn. Ldr. Sharma had described India from space as 'Saare Jahaan se Achcha'.
Happy Independence Day.